Self-Worth Academy is a global network of people who are interested in promoting self-worth as a foundation for life and for work. It encourages a fresh understanding of self-worth in professional and personal life, education and leadership.  

The Academy wanted to reach new audiences and raise awareness of self-worth with younger age groups, as well as promoting and selling its online programmes and tickets for their Self-Worth Week online event.

The work

Self-Worth Academy already had a fairly wide audience on Facebook, as well as small followings on Instagram and LinkedIn. They wanted help growing their audience and using social media to reach their goals and, although they’d previously worked with social media experts, they needed a strategy. 

Social Jooce developed the brand’s strategy for LinkedIn, Facebook and Instagram, auditing their existing channels, researching their audiences, analysing their insights and considering what was working and what wasn’t so successful. This fed into a list of actions, feedback and recommendations. The strategy also defined the Academy’s social media goals, a tactical approach to achieving them, and metrics to help them track progress.

The other part of work with the brand was to help them to launch their Self-Worth Week online event. A 9-week campaign ran across organic social media and targeted social ad campaigns on Facebook and Instagram in the weeks running up to the event. The brand adopted a unique hashtag and created carefully considered content, with Social Jooce working closely with the team and their Associate coaches.

The results

With a strong strategy in place and being well-implemented, the Academy’s social media presence increased with 265% more engagement, 507% increase in reach and 16% more followers.

Their Self-Worth Week campaign ads on Facebook and Instagram achieved 44,000 reach, 81,500 impressions, and 5.4% click-through-rates and the event was a success!